Media backgrounders Vicks

Vicks Health Care products combine advanced technology, simple operation, and reliability to assure customers they are helping their families feel better. Today Vicks Humidifiers and Thermometers are widely recognised in their categories and can be found almost everywhere home healthcare appliances are sold.

Founded in 1890 by Lunsford Richardson, Vicks is today owned by Procter & Gamble and the Healthcare range of the brand was licensed by Kaz in 1995. Kaz is a global leader in developing and marketing high-quality branded consumer health care devices and home comfort appliances. Every aspect of product development, from in-house consumer research to operational excellence and superior consumer care, focuses on providing quality products that meet consumers’ needs and enhance their lives. Kaz operates in over 65 countries on six continents.

Vicks Healthcare products are manufactured by Kaz Europe SA under license from The Procter & Gamble Company, Cincinnati, Ohio, USA. Since 1995, Kaz has developed a broad range of Vicks vaporizers, humidifiers and purifiers, as well as a range of Vicks thermometers with innovative designs and features. Exclusive new Vicks humidifier designs include Vicks scent pads, allowing consumers to enjoy the soothing Vicks menthol vapors many know from childhood, while new Vicks Thermometers include an exclusive Fever Insight feature that visually alerts parents to fevers. [...]